Terms of Use

Last updated 13 November 2026

These terms apply to this website and to the services provided by Semosoft Pty Ltd (ABN 85 654 878 770), including Luca. By using this website or our services you agree to these terms. If you do not agree, please do not use them.

1. Who we are

Semosoft Pty Ltd is an Australian company based in Brisbane, Queensland. In these terms “we”, “us” and “our” mean Semosoft Pty Ltd. You can reach us at semosoft.au@gmail.com.

2. Using this website

You may use this website for lawful purposes only. You agree not to interfere with the site, attempt to gain unauthorised access to it, or use automated means to scrape it in a way that burdens our systems.

We take care with the information on this website, but we provide it for general information only. It is not advice for your specific situation.

3. Our services

We provide web design and development services and software products for Australian small businesses. The specific work we will do for you is set out in a written quote, proposal or subscription plan agreed with you. Where those documents differ from these terms, those documents apply to that work.

4. SMS messaging through Luca

Luca sends text messages on behalf of a business to a person who has called that business and did not get through.

Who receives messages and why. Only a caller who has just rung a business that uses Luca receives a message. The message is a reply to that call. It asks what the job is, where it is and how urgent it is, so the business owner can call back prepared. Luca does not message purchased lists or cold contacts, and does not send marketing messages.

Consent. Consent arises from the caller contacting the business. By ringing a business that uses Luca, the caller is reasonably taken to consent to an SMS reply about that enquiry. Each first message identifies the business and tells the caller how to opt out.

Opting out. A recipient can reply STOP at any time to any message from Luca. They will receive one confirmation and no further messages about that enquiry or from that business through Luca.

Help. A recipient can reply HELP at any time to receive help and our contact details.

Message frequency and cost. Message frequency varies with each enquiry and is low, usually two to five short texts. Message and data rates from the recipient’s mobile carrier may apply. We do not charge recipients anything.

Automated replies. Luca is an automated assistant and uses AI to word its replies and summarise a job. It can make mistakes. It is not a person and it is not suitable for emergencies. In an emergency a caller should ring 000.

5. Obligations of business customers using Luca

If you are a business using Luca, you are responsible for your own compliance with the law when messages are sent on your behalf. This includes the Spam Act 2003 (Cth), the Privacy Act 1988 (Cth), the Australian Consumer Law and any telecommunications industry codes that apply to you.

You agree that

  • you will use Luca only to reply to people who have genuinely contacted your business,
  • you will not use Luca to send marketing or promotional messages, or to message contacts who did not call you,
  • you will not upload or import phone numbers from purchased lists or other sources,
  • you will honour every opt out promptly and will not contact a person through Luca after they reply STOP,
  • the sender name and business details you give us are accurate, so recipients can identify who is messaging them, and
  • you have your own privacy policy and will handle the caller information we pass to you lawfully.

We may suspend or end your access to Luca if we reasonably believe it is being used in breach of these obligations.

6. Your responsibilities generally

You agree to give us accurate information, to keep your account details secure, to tell us promptly if you think your account has been compromised, and not to use our services for unlawful, misleading, offensive or harmful purposes.

7. Fees and payment

Fees are set out in your quote, proposal or subscription plan and are in Australian dollars. GST is added where it applies. Invoices are due by the date shown on them. We may pause work or suspend a service on an overdue account after telling you first.

8. Intellectual property

We own our software and systems, including Luca, and nothing in these terms transfers that ownership to you. Once a web project is paid in full, you own the final design and content we created specifically for you, and we keep ownership of any underlying tools, libraries and templates we reuse across clients.

You keep ownership of the content and materials you give us, and you grant us the licence we need to use them to deliver the work.

9. Privacy

Our Privacy Policy explains how we handle personal information, including information collected through Luca. It forms part of these terms.

10. Availability

We aim to keep our services available, but we do not guarantee uninterrupted service. Our services depend on third parties such as mobile carriers and hosting providers, and messages can be delayed or fail for reasons outside our control. We are not responsible for a missed job caused by a carrier delay or a network outage.

11. Liability

Nothing in these terms limits your rights under the Australian Consumer Law, including the consumer guarantees that cannot be excluded.

To the extent the law allows, our liability for a failure of a service is limited to supplying the service again or paying the cost of having it supplied again, and we are not liable for indirect or consequential loss, including lost profits or lost business opportunities.

12. Ending services

You may cancel a subscription at any time, with effect from the end of the current billing period. We may suspend or end a service if these terms are breached and the breach is not fixed after we ask. On termination you remain liable for fees for work already done.

13. Changes to these terms

We may update these terms as our services change. The date at the top of this page shows when they were last updated. For ongoing services we will give you reasonable notice of a material change.

14. Governing law

These terms are governed by the laws of Queensland, Australia, and you and we submit to the courts of that state.

15. How to contact us

Semosoft Pty Ltd
ABN 85 654 878 770
Brisbane, Queensland, Australia
semosoft.au@gmail.com