Privacy Policy

Last updated 13 November 2026

This policy explains how Semosoft Pty Ltd (ABN 85 654 878 770) collects, uses, stores and protects personal information. We are an Australian company based in Brisbane, Queensland and we follow the Privacy Act 1988 (Cth) and the thirteen Australian Privacy Principles.

This policy covers this website and our products, including Luca, our SMS and AI front office for Australian tradies and cleaners.

1. What we collect

From visitors to this website we collect the details you type into our contact form, which are your name, email address, optional phone number and the content of your message.

Through Luca we collect, on behalf of the business that uses Luca,

  • the mobile number of a person who called that business,
  • the content of text messages exchanged between that person and Luca,
  • call metadata such as the time of the call, its duration, whether it was answered and the business number that was dialled, and
  • the job details the caller chooses to share, such as the type of work, the suburb and how urgent it is.

From business customers we collect account details such as a contact name, business name, ABN, email address, phone number and billing details.

We do not collect sensitive information as the Privacy Act defines it, and we do not ask callers for payment details over SMS.

2. Why we collect it

We use personal information to

  • reply to enquiries made through this website,
  • operate Luca and pass job details to the business a caller contacted,
  • provide, support and improve our web design and software services,
  • send service messages and invoices to business customers,
  • keep our systems secure and investigate misuse, and
  • meet our legal and record keeping obligations.

We do not sell personal information. We do not use caller information for advertising or for marketing unrelated to the enquiry the caller made.

3. SMS messaging through Luca

Luca only sends text messages to a person who has just called a business that uses Luca and did not get through. The caller starts the conversation by ringing the business, and that call is the basis on which we reply. Luca does not message purchased lists, cold contacts or people who have not called.

Every message relates to that enquiry and names the business the caller rang. Message frequency is low and varies with each enquiry, usually two to five short texts.

A caller can reply STOP at any time to stop receiving messages. They will get one confirmation and no further texts. A caller can reply HELP at any time for assistance and our contact details. Standard message and data rates from the caller’s mobile carrier may apply.

We do not sell, rent or share mobile numbers or SMS consent with third parties or affiliates for marketing purposes.

4. Who we share it with

We share a caller’s enquiry details with the business the caller contacted, so that business can call them back.

We also use trusted third party service providers to run our services. They act on our instructions, may only use the information to provide their service to us, and are bound by their own confidentiality and privacy obligations. These providers include

  • Twilio Inc. for telephony and for sending and receiving SMS messages,
  • Vercel Inc. for website hosting and content delivery,
  • large language model providers for generating the wording of Luca’s replies and summarising a job, and
  • Google LLC for our business email, and standard accounting and payment providers for invoicing.

Some of these providers store or process data outside Australia, including in the United States. We take reasonable steps to make sure any overseas recipient handles personal information in a way consistent with the Australian Privacy Principles.

We may also disclose personal information where the law requires or permits it, for example to a court, a regulator or a law enforcement agency.

5. How we store and secure it

We hold personal information in reputable cloud services with access limited to the people who need it to do their job. Our protections include encryption of data in transit over HTTPS, encryption at rest with our providers, individual accounts with multi factor authentication, and least privilege access.

We keep personal information only as long as we need it for the purposes described above or as the law requires, after which we delete it or de identify it. Message records relating to an enquiry are typically kept for up to two years so a business can refer back to a job.

No system is perfectly secure. If a data breach occurs that is likely to cause serious harm, we will notify affected people and the Office of the Australian Information Commissioner as the Notifiable Data Breaches scheme requires.

6. Access and correction

You can ask to see the personal information we hold about you, and ask us to correct it if it is wrong, out of date or incomplete. Email us at semosoft.au@gmail.com and we will respond within 30 days. We may need to verify who you are before we release information.

You can also ask us to delete information we hold about you. We will do so unless we are required to keep it, and we will tell you if that is the case.

7. Cookies and website analytics

This website does not use advertising cookies and does not track you across other websites. Our host collects standard, aggregated request logs to keep the site available and secure.

8. Complaints

If you have a concern about how we have handled your personal information, please contact us first at semosoft.au@gmail.com. We will acknowledge your complaint and aim to resolve it within 30 days.

If you are not satisfied with our response you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

9. Changes to this policy

We may update this policy as our services change. The date at the top of this page shows when it was last updated.

10. How to contact us

Semosoft Pty Ltd
ABN 85 654 878 770
Brisbane, Queensland, Australia
semosoft.au@gmail.com